Combat sports-focused apparel brand Venum will be UFC’s “exclusive outfitting partner” in 2021, as revealed by the UFC on Friday. The deal will see Venum make the new uniforms for UFC fighters, with the design slated to be revealed in April of 2021.
Venum will be filling the role of sports clothing brand Reebok, who has sponsored UFC since 2014. The six-year deal that Reebok inked with the UFC worth $70 million is set to expire next March.
UFC President Dana White previously hinted at Venum being the next clothing partner for the UFC, also mentioning that Nike or Under Armour could be chosen.
Since the implementation of a uniform code in the UFC, the promotion has also included a pay scale that rewards seniority in the promotion. The payment would give fighters from $2,500 up to $40,000 on top of their fight purse depending on their level of fight or number of bouts in the UFC.
“UFC will adjust the pay scale tied to its Promotional Guidelines Compliance program, which will result in across the board increases for all athletes effective April 2021,” said the UFC in a statement on Friday.
Uniform in the UFC has seen pushback from fighters, as the design does not allow them to wear clothing sponsored by other brands during fights.
“We can’t use our own sponsors; they are banned inside the Octagon,” said fighter Vitor Belfort in a 2016 interview.
Venum is a clothing brand that was established in 2006. Based out of France, the company is owned by Franck Dupuis. The brand is one of the many that has had a large presence in combat sports, selling a range of equipment and casual wear.
The previous clothing sponsor, Reebok, had a broader focus, producing clothing that appealed to many different sports and styles of fashion.
One of the big current sponsored Venum athletes is boxing champion Vasyl Lomachenko, who has his own line of clothing.