ESPN+, the digital service that has hosted UFC pay-per-views and the majority of “Fight Night” events in recent years in the U.S. market, will experience another increase in its price.
The service is expected to jump up to an annual price of $70 next month, increasing by $10. The increase in price is expected to take effect on August 13th.
Dade Hayes of Deadline was the first to report the change.
The change marks the second time within a year that the service has upped its price. The service unveiled in December that it would increase from $50 to $60 for annual subscriptions.
It was also reported in December that the price of PPV events hosted by ESPN+ would increase. That is not happening this time around.
ESPN has targeted UFC programming as one of the biggest offerings on ESPN+ since striking a deal with the promotion in 2019. The service is currently the exclusive home for purchasing PPV cards by the UFC.
The platform frequently hosts exclusive “Fight Night” UFC shows, and also has original programming like “The Ultimate Fighter” and “Dana White’s Contender Series.”
ESPN+ has gotten involved in other MMA programming as well, being the host to PFL broadcasts since 2019.
Outside of MMA, ESPN+ has been a platform for MLB, MLS and collegiate sports, along with talk shows from pundits within the network.