Combate Global recorded a record-high TV rating last week, averaging nearly one million viewers for their August 1st card.
Combate Global averaged 946,000 viewers on network channel Univision TUDN, per a press release issued on Thursday that sourced data from Nielsen.
The broadcast started at midnight in the east and at 9PM on the pacific.
This rating was higher than both UFC and Bellator, which competed earlier that evening in the prime-time TV spot. UFC’s “Fight Night” card was broadcasted on network ESPN, while Bellator aired on premium channel Showtime.
The event had a strong lead-in, as it was following a soccer match between Mexico and USA in the finale of the CONCACAF Gold Cup. The 1-0 extra-time victory for the U.S. men’s team averaged 5.7 million viewers on the channel.
Combate Global was presenting a one-night four-man tournament titled “Copa Combate.” The event saw Patrick Lehane defeat Sebas Santana Guedes and Maxime Giacalone to win the bracket.
Combate Global CEO Campbell McLaren views the promotion’s spot on the channel as a way to bring in a new crowd to MMA.
“Now, with Univision in our corner, we are firmly positioned to continue building this brand-new MMA audience that we have uncovered through their platforms,” said McLaren in the press release.
Combate Global has frequently been holding events since rebranding earlier this year. They are planned to hold another event this weekend, with Bellator alum Ricky Bandejas facing Terry Bartholomew in the main event.
