UFC commentator and personality Joe Rogan announced on Tuesday that his podcast “The Joe Rogan Experience” will move exclusively to music platform Spotify at the start of September.
Reported first by Anne Steele of The Wall Street Journal, the multi-year deal with Spotify was worth more than $100 million.
“It will be the exact same show. I am not going to be an employee of Spotify, we’re going to be working with the same crew doing the exact same show,” said Rogan, announcing the show’s move on the podcast’s secondary channel “JRE Clips.”
Rogan, who does commentary for UFC’s pay-per-view events in North America, has made mixed-martial-arts one of the primary topics of his podcast, which covers dozens of other topics.
Along with the spinoff series “JRE MMA Show” which features big names in combat sports, Rogan has done watch-a-longs for UFC shows he is not present at titled “Fight Companion.”
While currently distributed on numerous platforms, Youtube figures solely show that the podcast gets around one to two million views per episode. The main channel for the show “PowerfulJRE” has 8.4 million subscribers.
Spotify, a service mostly used for music streaming first introduced podcasts to the platform in 2015. Similar to what they offer with their music, Spotify offers curated podcast playlists and a chart of most popular shows.
Spotify has previously acquired sports media company The Ringer for nine-figures, which has a network of more than a dozen podcasts now being hosted on the platform.
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